Programme Title: Build Your Social Sales Funnel
Format: 8-week online group program, delivered live via Zoom with recordings available for participants. The program combines live strategy sessions, guided exercises, shared workspaces, and accountability check-ins to ensure clarity, implementation, and results.
Overall Aim: The programme is designed to help participants build, refine, and launch their own social sales funnel with clarity and confidence. By the end of the 8 weeks, each participant will have a working funnel in place — including messaging, offers, lead magnets, landing pages, and email nurture sequences — along with a clear plan to attract and convert clients consistently.
Structure & Core Components
1. 8 x 90-Minute Group Strategy Sessions (Recorded) Each week participants join a focused live strategy session where they are guided stepby-step through the funnel-building process. These interactive sessions include feedback, coaching, and real-world examples, ensuring that participants know exactly what to do and how to do it. Recordings are made available for replay.
2. Dedicated Google Doc Workspace Each participant has access to a shared workspace where they receive custom ChatGPT prompts, tailored notes, and weekly action steps. Trainers review progress weekly, providing written feedback to keep participants on track and accountable.
3. Messaging & Positioning Clarity Participants develop a deep understanding of their customer profile and refine their messaging. This ensures they can clearly articulate who they help, how they help them, and why it matters in a way that attracts and converts their target audience.
4. Developing the Offer Stack Guided support is provided to define and shape the structure of offers. Participants will create a compelling core offer, identify supporting products or services, and design clear entry points that align with their funnel and customer journey.
5. Lead Magnet Creation Participants design a lead magnet that resonates with their ideal clients. Options may include a PDF guide, checklist, or free session — all crafted to attract qualified leads into the funnel.
6. Landing Page Support The programme includes hands-on guidance to create and review each participant’s landing page, ensuring it is designed for maximum conversion.
7. Email Sequence Writing Participants are guided through the creation of an effective email nurture sequence that builds connection, establishes trust, and leads naturally into their offer.
8. Audience Building & Lead Generation Plan Participants learn practical strategies to promote their lead magnet and events using their existing network, structured outreach, social media content, and optional lowcost Meta ads.
Additional Supports
To enhance learning and implementation, participants also receive:
• One month membership of the Social Sales Support Circle (peer-to-peer support and continued access to live Q&A).
• 5 hours of technical support to assist in funnel setup and overcome technical challenges.
• Lifetime access to the Academy with resource libraries, templates, and on demand training.
• Social Selling Templates and ChatGPT Prompt Vault to accelerate implementation and save time.
Outcome: By the conclusion of the programme, participants will have:
• A fully functioning social sales funnel.
• Clear messaging and an aligned offer stack.
• A professional lead magnet, landing page, and email nurture sequence.
• A practical, repeatable lead generation plan they can continue to implement independently.
III. Certification (where applicable)
This programme does not include formal certification from an external awarding body. The primary focus is on delivering tangible, practical results for participants.
By the conclusion of the training, each participant will have:
• A fully functioning social sales funnel, tailored to their business.
• A defined messaging and positioning strategy.
• A compelling lead magnet, landing page, and email nurture sequence.
• A practical, repeatable lead generation plan they can continue to implement independently.
The emphasis is on hands-on implementation and measurable outcomes, ensuring that participants leave the programme with assets and systems in place rather than a theoretical qualification.
Training Provider: Sell On Social.Media
Course Structure & Dates: 8 x 90-Minute Group Strategy Sessions delivered via Zoom in October and November, 2025. Exact dates to be confirmed
Cost: The total investment is €1,700.
SWG Skillnet members can avail of funding support, reducing the fee to €1,000.
