Limited to 8 spaces, this Workshop is designed for accommodation providers who want to reclaim their profits this season by making more direct bookings.
Learn how to avoid paying online travel agents like Booking.com 15-20% commission and get ready for your best direct-booking season yet by using Google and AI like you’ve never used them before.
COURSE CONTENT
09:30-09:45: Introduction
The “Hidden Cost” of OTAs & The 2026 Search Landscape
09:45-10:30: Module 1 – SEO
Local Search Dominance – How To Own The “Killarney Map”
10:30-11:15: Module 2 – AEO
Conversational Search & AI – Answering Your Guests’ Questions
11:15-11:30: Coffee & Networking
11:30-12:00: Module 3 – Google Ads
The “Protective” Strategy Around Brand Bidding
12:00-12:45: Practical Implementation
Applying these learnings to your online presence
12:45-13:00: Wrap Up
The “Direct Booking Checklist” & Closing Q&As
YOUR TRAINER:
This course is led by James Crothall, founder of AMO DIGITAL and a veteran digital strategist with over 20 years of marketing experience. He grew up with Google and having navigated the evolution of search from its traditional roots to the current AI-driven era, James is uniquely positioned to help Killarney’s hospitality businesses bridge the gap between complex technological advances and the opportunity to increase revenue.
Known for his jargon-free, practical approach James has built a reputation for ‘demystifying’ the digital landscape, turning abstract concepts like SEO and AEO into actionable tools for business owners, particularly through his working relationship with the Local Enterprise Office (LEO) Kerry.
As a specialist in Google’s ecosystem, his focus is clear – helping B&Bs and Guesthouses reclaim their profit margins and future-proof their bookings for the 2026 season and beyond.
Training Provider: AMO DIGITAL
Time & Date: 9:30 – 13:00, 25th Feb, 2026
Venue: Killarney Technology Innovation Centre
Cost: €195, reduced to €130 for South West Gnó Skillnet members.
